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IV.f. Weblogs
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A weblog, also called “blog“ , is a website with chronologically ordered and regularly updated entries (similar to a diary), which can be commented by readers in most cases. Behind each weblog stands (at least) one specific author (“blogger“) who writes the entries and presents his personal view and selection of information. Subsequently, a weblog is usually strongly associated with a person.

What is also important is that a weblog is never isolated but strongly connected to other weblogs via links. A precondition for this is the usage of so-called RSS feeds which enable users to easily trace changes in a selected weblog and display content independently from used software.

Weblogs are ideally suited for publishing research results and providing others with access to them in a regular information flow. In reality, weblogs are used as personal diaries, for presenting a specific topic, as a means of communicating in projects, as a public relations tool and as an information medium within organizations.

Weblogs owe their attractivity to their comparatively high attraction and binding character which is, on the one hand, created through a strong social component (identification with the author) and, on the other hand, through a strong connection with other weblogs in a big network.


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You can download the complete article here:
öffnet ein neues Fenster "Communication goes Europe - new paths in the web" (PDF, 624kB)