Es ist soweit. FCS 2.6 ist released. Die aktuelle Version ist v.a. ein Feature-Release inkl. ein paar kleinerer Bugfixes. Unsere Ankündigung hurtig in Richtung Web2.0 Features zu gehen ist damit in ersten Schritte realisiert, vieles wird noch folgen.
Nun in Kürze die neuen Features (Boyan - seines Zeichens FCS-Wizard - wird in Kürze in einem detailierteren Post seine 2 cents dazugeben):
FCS generiert RSS 2.0 -Feeds; dies nicht nur für die Letzen Änderungen, sondern für alle Services (Weblog, Files, etc.), sowie für die Folder der Struktur. FCS ist quasi Enterprise-ready insofern als RSS-Feeds nach jeweiligen Berechtigungen gefiltert ausgeliefert werden. Diese Feeds können nun via RSS-Reader abonniert oder in einem anderen CMS integriert werden,
FCS kann (externe) RSS-Feeds darstellen und damit quasi als Aggregator/Reader fungieren.
Wie die meisten unserer Kunden wissen, bieten wir schon seit längerem die einzigartige "include"-Funktionalität, d.h. die Möglichkeit (mehrere) Posts (oder Facts) in einem anderen Fact darzustellen. Damit war es bisher schon möglich auf sehr effiziente Weise komplexere Inhalte einfach zu generieren. Nun ist es möglich, und das ist das neue einzigartige Feature, diese entfernten Facts direkt vorort zu editieren, dies erspart unnötige Klicks und erhöht die Usability dieses Alleinstellungsmerkmals auf bedeutende Weise.
Aktuell laufen noch ein Tests, v.a. hinsichtlich Performance, aktuelle Kundenplattformen werden sukzessive aktualisiert. Jegliche Arten von Anregungen, Fehlerhinweise und Feedback erwünscht.
Schön zu Frühlingsbeginn mit einem neuen Release dabei zu sein.
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 286650.3 (...Archiv) Publiziert am 19 Mar. 2007; 20:02
Dicom07 war eine - jedenfalls für mich - hervorragende Konferenz. Die Branche der (Direkt)-Vermarkter - vertreten in Österreuch durch DMVÖ - hat einen hohen Bedarf an neuen Kommunikationskanälen, eine gewisse Ahnung, konkrete Nutzenvorstellungen, aber noch ausbaufähiges Verständnis. Gutes Klima für Consulting.
Anbei meine Folien - ich habe versucht die Rahmenbediungen darzustellen. (ich hab den Veranstaltern empfohlen alle Folien auch via Slideshare zur Verfügung zu stellen - we will see)
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 286200.1 Publiziert am 16 Mar. 2007; 11:21
Der Hype erreicht einen ersten Höhepunkt hierzulande: pte erkundigte sich zu: MySpace und Second Life innerhalb einer Stunde - da bleibt beinahe die Arbeit auf der Strecke ;-)
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 285298.1 Publiziert am 8 Mar. 2007; 16:59
Been thinking about my presentation for Dicom 07(23. Österreichischer Direct Marketing Kongress). I'm pretty sure to meet a crowd that is heavily interested to understand what's going on on the web and how to come up with ideas/concepts/models that earn money with Web 2.0. So I will deal with the cultural change that is underway and all those experiments that somehow bring innovation theory (Eric Von Hippel) and Web 2.0 together.
Looking for the hottest topic for that crowd I stumbled across the concept (notion) of crowdsourcing. See DE-Wikipedia, EN-Wikipedia. See also the excellent introduction written by Hannes Treichl (in German) and the German weblog Crowdwisdom.
Well, well just another meme - with a book (to be) written by a Wired editor due for spring 2008
Crowdsourcing: May 2006. At that time, Google returned three hits from a search for "crowdsourcing." One linked back to the Web site created by the illustrator on the story, James Jean. Another linked to an interview with Steve Silberman, a fellow contributing editor at the magazine.
From my point of view the most successful (innovative) projects in this area will harness the power of toolkits that support lead-user(crowd)-innovation. Toolkits though are not a business model in itself but reflect an entirely new customer relationship. There is one big caveat: remember those days when communities per se were conceived as successful business models - this concept failed whoppingly. One reason the hubris that imagined customers - us (the crowd) - as dumb sheep that do the the work. Compare also this (somehow cynical) exhibit.
Other aspects of my presentation will cover more basic grounding. For some of us those groundings are surely redundant, those are: - the Cluetrain manifesto - conceive of markets as ongoing conversations;
- the web as a net of small pieces loosely joined - a of the many conclusion that can be drawn is to support the remixing, refactoring of content that means open up your content thus others can interact with it (you)
- understand the web as a group forming network and not as another broadcasting outlet.
- understand the importance of social-objects - that is provide objects like photos, videos, texts, profiles and support the communities that possibly emerge around those.
Anyway once I'm done the slides will show up here.
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 284193.2 (...Archiv) Publiziert am 1 Mar. 2007; 14:39
A brief but striking analysis on productivity losses in big companies. "[...] when you triple the number of employees, you halve their productivity" - that's something. Based on that it's quite clear to focus on communication and the sociability of knowledge when you grow and are big already.
The 3/2 rule of employee productivityI think it is largely down to communications: the degree to which a vision is shared and the effective dissemination of new ideas ideas and working practices. Innovation velocity is dependent on collaboration; and collaboration among larger groups and creation networks require different skills and tools than what most executives are used to from smaller situations and is therefore often underestimated.
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 282736.1 Publiziert am 19 Feb. 2007; 09:24
Just back from Lift07, which - I have to admit - I didn't like too much. Piles on my virtual and real desktop. Next week I'm presenting at a business event (see below). Besides the typical Web 2.0 stuff I'll show some real applications/use cases (from our portfolio) that create benefits for their users. Once I'm done with the slides you'll get them here.
Only recently a new PEW Internet & American Life Projekt report was published: 28% of Online Americans Have Used the Internet to Tag Content (PDF). I'm actually surprised by that fast adoption. But as it is tagging supports the organization and findability, and the networking of digital information more easily than the traditional classification schemes that are deeply routed in the (physical) lack of space concept. Tagging is surly more individual and has different intentions than a conventional classification. First of all it lets the individual decide on how to classify objects second it aggregates those tags and objects and supports an exchange of concepts that ends up in some dynamic taxonomy.
Hence we will see a different adoption in enterprises that are cautiously opening up their information space to individual and social information management. On the other hand since there is an ongoing pressure to be more competitve enterprises need be creative and innovative. And again information management is the mother of all innovation. Efficiency (at many levels) is not a nice to have but a must and if tagging can help you need to make use of it.
factline is going to integrate a tagging mechanism into its platform that will deliver the comfort and efficiency of tagging by combining it with the structuring needs of organizations. More on that later.
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 280843.1 Publiziert am 6 Feb. 2007; 09:33
Duncan J. Watts (djw24@columbia.edu) Professor für Soziologie an der Columbia University in New York räumt mit der These der Netzwerkeffekte über Multiplikatoren bzw. dem Two-step flow of communication-Modell auf. Vielmehr bedarf es der kritischen Masse und entsprechender Kontexte, damit aus einem Funken ein Waldbrand entsteht. Wenn man nun diese Überlegeungen auf das Feld der unternehmensinternen Kommunikation umlegt, dann geht es darum die Möglichkeiten für Kommunikation zu verbesseren, die Auffindbarkeit und das Vernetzen der Mitarbeiter kann dann die Energie bereitstellen, die für Produktivität udn Innovationsfreude nötig ist.
Accidental Influentials: Understanding that trends in public opinion are driven not by a few influentials influencing everyone else but by many easily influenced people influencing one another should change how companies incorporate social influence into their marketing campaigns. Because the ultimate impact of any individual—highly influential or not—depends on decisions made by people one, two, or more steps away from her or him, word-of-mouth marketing strategies shouldn’t focus on finding supposed influentials. Rather, marketing dollars might better be directed toward helping large numbers of ordinary people—possibly with Web-based social networking tools—to reach and influence others just like them.
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 280643.1 Publiziert am 4 Feb. 2007; 16:13
According to a US-study on the awareness and use of social media we are at the beginning or better in the midst of a broad acceptance in the corporate world. The statistically valid (=representative) survey of the Fortune 500 in the USA concludes:
(The Hype is Real, PDF) This research proves conclusively that social media is coming to the business world at a faster rate than many anticipated. It also indicates that corporate familiarity and usage of social media is racing far ahead of what many have predicted.
42% of the respondents know social networking sites like LinkedIn or MySpace . More than 25 % claim that social software is very important for their business. That's something. You might wonder what it is that is supported by those new tools. While this is not easily answered it is impressing at what rate social software (or better online communication tools) is used in the Fortune 500 corporations.
AutorIn: Thomas Burg Copyright: factline Webservices GmbH infoID: 279958.1 Publiziert am 29 Jan. 2007; 16:52
